except your business. Read junk. Very much junk.
Read so that anything that interests you will stick in
your memory. Just read, just read, just read… There is
your audience. There is the language. There are the
words that they use.
He’s referring to studying your audience. Before writing a single word of their
sales letter, top copywriters spend weeks or months talking to prospects,
reading their favorite magazines, and studying sales letters that have worked
(or even failed) with that audience in the past
Copyright © 2013 Copyblogger Media, LLC
All Rights Reserved
No comments:
Post a Comment