kevin@thegaryhalbertletter.com

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Beware of copywriters that have a college education in advertising or marketing. 99% of people teaching college students don't know a thing about real world direct marketing, and shouldn't be allowed to teach others theory. No successful direct marketer would ever encourage an up and coming copywriter to get their marketing education at a traditional college. I believe, as do many other advertising men, that mail orderis the greatest copy writing school in the world. In mail order for reasons which I'll reveal later in this book, YOU learn techniques and approaches to copy—especially new-product and news copy—that you learn in no other branch of this business. Gene Schwartz Breakthrough Advertising